For the past decade, NASCAR and OCESA have established the NASCAR Mexico Toyota Series as the national championship for racing in the country.
Tuesday’s announcement establishes the framework for them to build upon that success.
NASCAR and CIE, the leading live entertainment company in Latin America and third biggest live entertainment promoter of the world, have reached a 10-year landmark agreement for the Mexico-based Toyota Series to continue to operate under the NASCAR banner through the 2023 season.
“This historic announcement represents the next step in the growth of the sport and the international impact NASCAR is making,” said Steve O’Donnell, NASCAR executive vice president of racing operations. “The NASCAR Mexico Toyota Series continues to be a bridge that makes NASCAR more relevant to the Hispanic community in the U.S. Along with the NASCAR Canadian Tire Series and the NASCAR Whelen Euro Series, the NASCAR Mexico Toyota Series gives our sport a strong and unified presence across North America and Europe."
The NASCAR Mexico Toyota Series is the premier auto racing series in Mexico. It traditionally runs a 15-race schedule, and for the second year in a row will kick off the season at Phoenix International Raceway. In another significant moment, Deportes Telemundo will air NASCAR Mexico Toyota Series’ Toyota 120 live on mun2, a first for NASCAR and the Mexico-based series.
“This extension symbolizes the strength of our relationship with NASCAR,” said Federico Alaman, managing director of the NASCAR Mexico Toyota Series. “I’m very proud of how far the series has come since its inception and continuing to operate under the NASCAR banner for many years to come will reinforce the high level of competition and excitement the NASCAR Mexico Toyota Series brings to every event.”
The 2014 season will mark the 11th overall for the NASCAR Mexico Toyota Series, which has been a NASCAR-sanctioned series since 2007. The inaugural year featured just one oval, while recent years have had just one or two road courses. This is emblematic of the shift the series has undergone under the NASCAR banner.
And the results are impressive.
Official sponsors have grown from 19 in 2007 to 37 last year, while the series averages 34 cars a race.
NASCAR Mexico is a partnership between NASCAR and OCESA that oversees marketing and licensing for the NASCAR and NASCAR Mexico brands in Mexico. Its marketing programs aim to increase interest in NASCAR Mexico Toyota Series events as well as NASCAR events in the U.S. that are televised in Mexico. It also seeks to attract corporate support of stock car racing from companies based in Mexico and throughout North America.
NASCAR & OCESA Sign Landmark Extension
Keeping A Good Thing Going: NASCAR Mexico Toyota Series to Operate Under NASCAR Banner Through 2023 Season
NASCAR Integrated Marketing Communications