When NASCAR racing returned to Pensacola, Florida's Five Flags Speedway for the first time in nearly 60 years last June, fans were entertained to a thrilling NASCAR K&N Pro Series East event won by native Floridian Ben Kennedy. The racers of the NASCAR K&N Pro Series East, who travelled to Pensacola from all corners of the country, were treated to the hospitality of the Panhandle's race-hungry fan base and frequented the area's hotels, restaurants and other businesses. Media from across the world attended or featured content from the event.
All of the buzz built up in the first K&N East race at Five Flags in 2013 has allowed track officials to welcome the series back to the half-mile oval again on Friday, June 13.
With another exciting event on tap for the NASCAR K&N Pro Series East at Five Flags Speedway, opportunities for local, regional or national businesses have the opportunity to get their name and message across to racers and race fans across the globe. Title and presenting sponsorships for the June 13 event are available and have proven to be an effective way to reach a target audience while also supporting the racers and fans at the track.
"It was great for NASCAR to return to Pensacola last year and everyone that I talked to, from NASCAR officials, to the racers to the fans, really enjoyed having that event here at Five Flags," said Tim Bryant, General Manager of Five Flags Speedway. "We've got a passionate fan base here in the Panhandle region. They love their short track racing. That echoes short track fans all around the country. These race fans buy the products of their favorite drivers' sponsors and they support the businesses that support the local racing scene.
"There are opportunities to bring some added visibility to companies looking to get involved in this great race. When it comes to NASCAR racing, this is the only event within a few hours in either direction of Five Flags, so we're pretty proud that NASCAR is back in Pensacola. Also because of that, we would like to see a company, whether it's local or a national brand, reach potential customers through our June 13 race."
The NASCAR K&N Pro Series East event offers fans in the Pensacola area a chance to see some of stock car racing's top prospects, many of whom also graced the Five Flags half-mile in Late Model competition in recent seasons.
"We love our Late Model racing down here in the Gulf Coast area and we're arleady eagerly anticipating the 47th Annual Snowball Derby in December," added Bryant. "At the same time, we love to offer our fans some variety in the racing action they get to experience at Five Flags. Bringing in the NASCAR brand with the K&N Pro Series East offers us a virtual guarantee that our fans will be exposed to some of the sport's future stars like they are with our Late Model races and the Snowball Derby."
Five Flags Speedway features ample space for billboards, infield and outside signage and hospitality areas for marketing partners to host their guests for a fun night of NASCAR racing on June 13.
"We pride ourselves in giving everyone, from the fans to the racers to our sponsors, a first-rate experience every time they come to the track," added Bryant. "We have hospitality space and midway vendor space available as well as some delicious catering options for companies who want to entertain their employees and customers. Plus, with our race moving to our usual Friday night this year, those opportunities are a great ways for whole families to have a great time watching some exciting NASCAR racing."
For more information on becoming a marketing partner with Five Flags Speedway for the June 13 NASCAR K&N Pro Series East event, contact Tim Bryant by calling 850-944-8400.